Welford Seller Network

A private, non-exclusive programme for individuals to introduce and sell Welford IAG into their network - with above-market, performance-weighted revenue share.

Designed for cybersecurity professionals and IT sales or marketing specialists who want to sell privately without disrupting current engagements.

Partner programme

Outcomes

Why Welford IAG is easy to sell

Clear outcomes, simple talk track, and strong buyer triggers.

Reduce standing access

Time-bound / Just-In-Time entitlements by policy.

Audit-ready evidence

Every access change is governed and traceable.

Improve JML governance

Better joiner/mover/leaver control and speed.

Lower operational load

Reduce manual access tickets and approvals.

Have a consultancy/MSSP?

Company partner routes are available later. For now, this page is for individuals (Seller / Associate Partner).

Flow

How it works

Think Uber-style: quick onboarding, transparent tracking, fair attribution.

Apply as a Seller or Associate Partner.

Get your kit

Approved talk tracks, templates, and deck.

Submit leads

Warm intros or qualified opportunities.

Track progress

Accepted -> Meeting -> Proposal -> Closed.

Earn

Commission triggers after paid revenue.

Fast response

We aim to acknowledge submissions immediately and qualify leads within a few business days.

Routes

Roles

Two individual routes - simple by design. You can upgrade based on performance.

Seller

Bring an introduction. Welford runs the sales cycle. You earn when deals close and revenue is received.

Launch phase

Includes

Warm introductions and lead submissions
Use approved collateral and talk track
Optional participation in the first call
Best for: cyber professionals and IT sales/marketing who want a low-friction model

Associate Partner

Co-sell with us. Higher earning potential for active involvement and faster opportunity progression.

Launch phase

Includes

Discovery support (stakeholder mapping, champion coaching)
Join calls when helpful (optional)
Eligible for higher performance uplifts
Best for: people with proven deal skills and active pipeline capability

Non-exclusive by default: you can participate privately alongside your current work, subject to ethics or conflict rules.

Revenue share

Earnings

Earn more when you bring higher-quality, faster-moving opportunities and contribute to co-selling.

How commission is triggered

Lead is Accepted (net-new + ICP aligned)
Deal is Closed/Won (contract signed)
Revenue is Paid (payment received)
Payout occurs after paid revenue, to keep the programme clean and sustainable.

Performance uplifts (earn more)

Quality uplift: right buyer + clear trigger + warm intro
Velocity uplift: meeting booked quickly after acceptance
Co-sell uplift: discovery support and momentum
Expansion uplift: additional scope within the account
We keep rules simple and transparent to avoid disputes.

Fair attribution

Accepted leads have an ownership window so you are protected when you introduce the opportunity.

See FAQ: How attribution works

Enablement

What you get

Everything you need to start conversations and hand-off cleanly to Welford.

Outreach templates

LinkedIn messages, intro emails, follow-ups.

Pitch deck + 1-pagers

Executive summary and outcome-led story.

Discovery script

30-minute discovery flow + qualification rubric.

Security & trust pack

Architecture overview, compliance posture, DDQ-lite responses.

You will also get approved claim language and a do and do not guide (no pricing promises, no unauthorised commitments, no misrepresentation).

Clarity

FAQ

Clear answers for ethics, privacy, attribution, and how you operate privately.

Can I do this alongside my current job?

Yes. This programme is non-exclusive and supports private participation. You must comply with your employment or contract terms and avoid conflicts of interest or use of confidential information.

Can I refer my own employer?

We generally restrict self-referrals to avoid conflicts of interest. If you want to introduce Welford to your employer, we can handle it as a non-commissionable internal introduction.

How do you decide if a lead is accepted?

We accept leads that are net-new, ICP-aligned, and include enough context (buyer contact, trigger or pain, and ideally a warm intro). Incomplete leads may be returned as Need more info.

How does attribution work if two people submit the same company?

Typically, the first accepted submission receives attribution for an ownership window. Edge cases are resolved fairly, with the goal of protecting genuine introductions while preventing disputes.

When do I get paid?

Payout is triggered after a deal is closed and revenue is received. This keeps the programme clean and sustainable. Exact payout cadence is confirmed during onboarding.

What am I allowed to say about Welford IAG?

Use Welford-approved messaging and collateral. Do not quote pricing, promise timelines, or claim capabilities that are not approved. We will provide a short approved claims guide.

Do I need to sell end-to-end?

No. Sellers can simply make warm introductions. Associate Partners can co-sell more actively. Welford will run the commercial process and contracting.

What information can I share about prospects?

Only share contact details where you have lawful basis or consent to do so, and only what is necessary (UK GDPR-friendly). Avoid sensitive personal data.

Ready to join?

Go to registration Talk to us

Contact: [email protected]·Privacy·Terms